You will learn how to to craft your freelancing story, write effective bios and marketing copy, and create a compelling mission statement.
You will also learn how to develop a powerful personal freelance brand, including the creation of a letterhead and business card, and how to use branded assets to make yourself look incredibly professional and consistent.
We will review the power of stellar portfolios and learn how to best present your work in several different formats, including a PDF portfolio and web-based portfolio. You’ll even discover how to post your work to third-party websites.
Finding clients is often the hardest part of freelancing, but we’ll spend plenty of time reviewing the many different ways to secure clients online, offline, and on social media.
We’ll learn to write fantastic bios and profile descriptions to present ourselves in the best way possible to potential clients, and even create an Upwork profile and learn how to use freelancer websites to find work efficiently.
Pricing your work is essential to maximizing your earnings as a freelancer, and we’ll learn several different ways to price your work. We’ll go over the benefits and downsides to both hourly and fixed rate pricing, and find ways to help us create accurate and profitable quotes.
Sometimes working with clients can be just as challenging, but we’ll learn how to create contracts that properly protect us and talk about upfront deposits, project scope, and more. And we’ll even work through a contract together, and you’ll receive a basic contract as a downloadable resource.
We’ll work through several negative client situations and talk about the best ways to navigate those common client issues. Finally, we’ll work through copyright issues as we review best practices using fonts, photos, and graphic resources for client work and projects.
Managing your income and cash flow is vital to your success, and we’ll discuss when might be the right time for you to move from part-time to full-time freelance and maybe even when to quit your job. We also review cash flow basics in how to properly manage your income from month to month.